Want to create social media buzz without a million dollar budget? We sat down with three business leaders who have ran successful social media marketing promotions to find out what worked for their companies and got people talking about their brands.
marketing and social media Don't go for the hard sell by filling your boards only with images of your company's products, projects and services. Pinterest frowns upon purely pushing your brand in its official marketing guidelines.Limit self-promotional pins to 10 percent of what you pin at the most, and stagger them when you do," says Kelby Carr, author of Pinterest For Dummies (Wiley, 2012) and Pinterest Marketing For Dummies (Wiley, 2012). "Use Pinterest as an opportunity to humanize your business in unique, fun and creative ways.Carr also advises businesses to avoid "pin it to win it" contests that encourage "spammy" behavior, including asking followers to comment repeatedly. Running the occasional promotion or sweepstakes is fine, but don't overdo it.In the first of our two-part series, we introduced you to the very specific language of Twitter. Let’s finish up our review of the most common Twitter terms so you’ll understand and recognize the words when you see them.A Reply is a Tweet that is posted in reply to another user’s message. A Reply is usually posted by clicking the “reply” button next to their Tweet in your timeline. A Reply always begins with @username. If the @username is not the first word in the Tweet, it is considered a Mention.When you like someone’s Tweet, you can forward it to your Twitter followers by ReTweeting it. I like to add comments to my ReTweets to let people know why I’m Tweeting it. This can get tricky if the original Tweet is very long because of the 140-character limit.
social media marketing salary Sometimes you just have to ReTweet it without a comment. ReTweeting is like forwarding a funny joke someone emailed to you, or sharing a Facebook post you like.The box in the top right corner of your Twitter homepage is the Twitter Search box. Twitter Search lets you search all public Tweets for keywords, usernames, hashtags, or subjects.
Do something people will remember
Social media, when done right, can build trust and relationships between brands and fans.
social media marketing statistics Geoff Alexander, president of Wow Bao, an Asian-steamed bun chain based in Chicago, has received national attention for the company's knack for transforming negative reviewers into brand ambassadors, by sharing their most memorable moments.In 2010, a customer on his way to a business dinner at Wow Bao tweeted, "Can any1 tell me if it's going to suck as much [as] reviews suggest." Almost immediately, @BaoMouth, Wow Bao's Twitter avatar and voice of Wow Bao, responded, offering him a free meal. A reporter with the Associated Press spotted the exchange, wrote a story about it, and Wow Bao gained a brand ambassador and national media attention with a single tweet.The little things are the big things when it comes to social media," says Dave Brown, director of digital strategy for New York-based experiential marketing agency MKG, who has created buzzworthy events for Evian and NBC Universal. Brown's clients participate in conversations on social media that are important to their brand, like Evian's commitment to health and fitness, and engage with fans, such as offering an exclusive Q&A Facebook chat with tennis star Maria Sharapova.Brown says businesses should offer something of value to fans, whether the interaction is in person or online. While your business might not have the budget to pull a celebrity, you can offer meaningful experiences to fans such as hosting a meetup or breakfast for top Twitter followers or Facebook fans to launch a new product or simply engage with fans of your brand.Searches can also be performed at http://search.twitter.com. Twitter Search works just like any other search engine, but the results are limited to Twitter content.
top social media marketing companies A short code is the five-digit phone number used to send and receive Tweets via text message.Stories on Twitter are found in the Discover tab. Think of Stories as expanded Trends. Stories are the Trends plus the links to the video, images, blogs, and web content mentioned in the Tweet.
Engage with your followers/fans
Companies are expanding the traditional role of social media in exciting ways.
social media marketing training Some brands use Facebook as a billboard (Wow Bao offers free food to Facebook fans on Wednesdays) and Twitter as a conversation spot (responding to questions and commenting on the latest pop culture events).At the South Beach Wine & Food Festival in Miami last year, Evian commissioned an illustrator to capture images of celebrity chefs and behind-the-scenes moments at the festival and post pictures to Evian's Twitter feed. Brown says "live illustrated tweeting" was a fun and creative way to capture the spirit of the event and match the "live young" message Evian promotes. Brown enjoys playing at the intersection of the digital and physical worlds, and suggests businesses experiment with social media, such as creating real-life meet-ups for brands and businesses to connect with fans.Another great example of engaging brand fans is Red Mango's launch of the Honey Badger flavor last summer. In 2011, Dan Kim, founder of the top-rated frozen yogurt chain tapped into the popularity of the viral video Crazy Nasty Honey Badger, (language NSFW) which has more than 56 million views on YouTube, when Red Mango created its honey yogurt flavor, named "Honey Badger." Customers who recognized the video took pictures of the yogurt in stores and posted them on Instagram.Once it gained momentum online, Red Mango created its own Honey Badger spoof video, and shared it on social media. The Honey Badger flavor became a top-seller for the franchise. And the parody cost, nothing. When it comes to marketing, think outside the box. Look at what's popular in social media, and see if you can tweak it to make it your own.To add a video pin, select the Add button at the top of Pinterest's main page.
social media marketing classes Choose the Add a Pin option and enter the URL of the video you wish to upload, either via YouTube or another link. Click the Find Images button to choose a thumbnail image from the video that best sums up your video. Next, select which of your boards to pin your video to. Click Pin It and you're done.
No comments:
Post a Comment