Want to create social media buzz without a million dollar budget? We sat down with three business leaders who have ran successful social media marketing promotions to find out what worked for their companies and got people talking about their brands. marketing and social media Don't go for the hard sell by filling your boards only with images of your company's products, projects and services. Pinterest frowns upon purely pushing your brand in its official marketing guidelines.Limit self-promotional pins to 10 percent of what you pin at the most, and stagger them when you do," says Kelby Carr, author of Pinterest For Dummies (Wiley, 2012) and Pinterest Marketing For Dummies (Wiley, 2012). "Use Pinterest as an opportunity to humanize your business in unique, fun and creative ways.Carr also advises businesses to avoid "pin it to win it" contests that encourage "spammy" behavior, including asking followers to comment repeatedly. Running the occasional promotion or sweepstakes is fine, but don't overdo it.In the first of our two-part series, we introduced you to the very specific language of Twitter. Let’s finish up our review of the most common Twitter terms so you’ll understand and recognize the words when you see them.A Reply is a Tweet that is posted in reply to another user’s message. A Reply is usually posted by clicking the “reply” button next to their Tweet in your timeline. A Reply always begins with @username. If the @username is not the first word in the Tweet, it is considered a Mention.When you like someone’s Tweet, you can forward it to your Twitter followers by ReTweeting it. I like to add comments to my ReTweets to let people know why I’m Tweeting it. This can get tricky if the original Tweet is very long because of the 140-character limit. social media marketing salary Sometimes you just have to ReTweet it without a comment. ReTweeting is like forwarding a funny joke someone emailed to you, or sharing a Facebook post you like.The box in the top right corner of your Twitter homepage is the Twitter Search box. Twitter Search lets you search all public Tweets for keywords, usernames, hashtags, or subjects.