Pinterest, the company whose trademark social pinboard allows users to display images they find appealing, has decided it's time to work toward profitability.
marketing social media "A lot of last year was keeping up with growth [and] the big change with touch-screen devices," founder Ben Silbermann said. "[This year], we're building foundations to monetize." What are it's plans? Pinterest is getting ready to introduce paid advertising. And it is studying how Pinterest users convert into online shoppers, so that it can eventually take a percentage of brands' sales revenue.They bring together the powerful but increasingly fragmented world of television media, and the fast-growing but still undeveloped digital realm. For TV-centric advertisers and content producers, second screen provides a channel through which to test out digital strategies while still remaining tied to familiar territory.Pinterest has enjoyed explosive growth over the past year, with total user visits to its website increasing to 48 million last December, up from 9 million the previous December. In the same period, Pinterest's staff grew from 20 to 100. Pinterest has raised $140 million in venture capital so far, and might seek more -- at a $2.5 billion valuation.You no longer have to grapple with sizing issues for social networks such as Google+, Twitter, and Facebook. Now you can create Facebook Timeline images, LinkedIn cover photos, and more without worrying whether your pictures will fit the dimensions required by each platform.Bookmark (or print out) this infographic from LunaMetrics -- your company’s graphic designer will thank you.Snapchat, the photo-sharing app that allows users to send self-destructing messages,
benefits of social media marketing has raised $13.5 in venture capital -- a funding round that reportedly values the company at $60 to $70 million, despite Snapchat's lack of revenue. Would-be founders should take notice: When it comes to getting funding in the current startup climate, a great concept and a large, devoted user base apparently matter more than a path to profitability.
Twitter now more searchable
If you've noticed a change in the search function of your Twitter mobile app, you're not alone.
using social media for marketing The social network has changed search so that user accounts to follow and relevant tweets now appear together in search results. Previously, users had to decide in advance which type of results they would like to see. The change not only helps users, it also opens up more search inventory against which Twitter can sell Promoted Tweets -- its most effective ad product for generating clickthroughs.Snapchat gained popularity first with teenagers, many of whom used it to send racy images to one another, and later with a wider user base. Nielsen statistics show that the app gained 3.4 million new users in December 2012, more than double its November gains. In a move widely seen as an attempt to kill off the young startup, Facebook released its own photo- and video-sharing app, Poke, in December. The move failed.Market research firm LoudDoor has released a study showing the 20 brands with the most engaged Facebook fans. Among them are St. Jude's Children's Research Hospital, Walt Disney and Facebook itself. What are the strategies that drive engagement on these pages and how can you borrow them for your own business? For starters: Use striking images, share inspirational stories and give fans a peek behind the closed doors of your brand.Twitter announced this week that it will soon be implementing changes that will allow developers to filter tweets by quality and importance. Tweets can be rated none, low, medium or high in the new API. These changes might point to new ways tweets are seen, and how Twitter makes its money. "What if the 'high' note was reserved for promoted or 'important according to Twitter' tweets?"
social media marketing strategies asks TheNextWeb's Matthew Panzarino.Content creators are using YouTube to launch original web series, and their audience is becoming something brands and advertisers shouldn't ignore. For instance, the FreddieW channel, created by competitive gamer Freddie Wong, has attracted 4.6 million subscribers.
Tumblr adds real-time notifications
Tumblr became a little bit more like Facebook recently when it began rolling out real-time notifications to its dashboard.
social media marketing manager The look of it should be familiar to many users -- it resembles Facebook's sidebar ticker that shows the minute-by-minute activity of friends and pages you've liked. The new Tumblr dashboard could be a way to further connect users with each other, though you can disable the live updates if you don't care for them.Twitter made its largest acquisition when it purchased social TV analytics firm Bluefin Labs this week. Bluefin provides analysis for brands, advertising agencies and TV networks, enabling them to track social engagement with TV shows and ad spots, and use this information to drive future activity. This could be the biggest move yet in Twitter's efforts to increase revenue through relationships with other media companies, especially in TV.The world's No. 1 social network isn't usually shy when it comes to bragging about its staggering number of active monthly users. But a new survey finds that 61 percent of Facebook users in the U.S. admitted to voluntarily taking a break from the site, some for several weeks. One major reason: "the general sentiment that Facebook was a major waste of time." When building a startup, think about engaging customers and users over the long-term. If a founder isn't careful, today's hot upstart can be tomorrow's boring giant.FreddieW recently raised more than $800,000 on Kickstarter to create the second season of its popular web series Video Game High School. It also signed a sponsorship deal with Dodge for the same series.The news broke this week that 85-year-old Pope Benedict XVI was resigning. He was the first pope to use social media as a way of reaching his flock, but on February 28 he'll be departing.
marketing with social media Twitter users bid a pun-filled "See you later" to the man who headed the Holy See, with comments such as: "The Pope is hardly the first person to lose interest in their real job so soon after joining Twitter." No word yet on who will take over the position -- or, for that matter, the @Pontifex account, which has accumulated 1.5 million followers in two months.
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