Ways to ignite innovation in your organisation

Nowadays, innovation is no longer associated with something big and disruptive, it can be a small thing that makes difference either in increasing revenue, minimising cost or enhancing customer satisfaction.social media marketing statistics It is very important for entrepreneurs to identify the problems in their businesses. Of course, solving those will require engaging of minds, but problems and issues in business lead to innovation.The answer might be in a just-released report from the Pew Internet & American Life Project that delves into how people’s trust issues, personal relationships and civic and political involvement are affected by their use of social networking sites. That study found that 79 percent of American adults now use the Internet and nearly half of those (47 percent) say they use at least one social networking site.The most popular social networking site is Facebook, with 92 percent of those who network socially online preferring that site. Following Facebook is MySpace (29 percent), LinkedIn (18 percent) and Twitter with 13 percent.Most intriguing is the study’s finding that Facebook users are especially trusting, with those who use the site multiple times a day being more than three times as likely to “trust others" than non-Internet users are. Facebook users also maintain closer relationships, averaging nine more “close ties” to people in their network compared to other Internet users. And the report claims Facebook users receive more social support than others. The study, called Social Networking Sites and Our Lives, contains a gold mine of information for entrepreneurs desiring to measure up their potential social media-using audience to non-users of social utilities. top social media marketing companies For instance, the survey shows that on any given day, 15 percent of Facebook users are updating their own status while 22 percent are commenting on another’s post or status. Twenty percent of Facebookers comment on other’s photos daily, 26 percent “Like” another user’s content, and 10 percent send private messages to another user.

Find the right people

Entrepreneurs cannot be the only innovative person in the company. The general trend teaches us to be like someone else instead of being different. social media marketing training Hence, it is crucial for entrepreneurs to find people that buck this trend and can actually think innovatively when our ecosystem itself does not support innovation.Moreover in the corporate world, you can only do three things – you can create or maintain or destroy something. To innovate, it is important in every business that the entrepreneur must ask himself and his team members that whether they are helping in creating something or maintaining something or destroying something. Understanding this can help you innovate more efficiently.Not surprising is a finding that those who frequently use Facebook are far more politically engaged than most people. These Facebook users were 43 percent more likely to have said they would vote than most Americans.The report concludes there is little validity to concerns that those who spend much of their time on social networks are socially isolated, lack community involvement or social support. Instead, social networking site users represent an enormous customer base, and if your customers are prone to online engagement, so too should your business.On the other hand, if your demographic is more business-minded, singularly focused on finding a solution and moving on, I say chances are you’re not going to “win them over” based on your Facebook-related activity.In those instances, I recommend that Facebook take a back seat to more traditional sales and marketing activities, such as sales calls, user conferences, publishing and distributing case studies and white papers, participating in trade shows, social media marketing classes and conducting direct mail campaigns. A lot of businesses still aren't online at all. They've been told they need to be online, but the value isn't entirely obvious to them, so they hire their nephew or a web designer to create a static website. They need to understand that Facebook Pages require so little work--users are giving businesses content and context.

Focus on core business

As a business scale up, it looks for brighter areas of growth. However, it is critical entrepreneurs to do soul-searching as to what are their core businesses. They must not divert from the core competence of their businesses. social media marketing news This can be retained by looking at what customers require. Money will be made only when customers see value in your product or service and are willing to pay for that.Furthermore, smaller the organisations the better it is to think, collaborate and innovate. But as you start growing, things become a little complex. There are always two sets of people – thinkers and doers, and businesses have to put them into their respective frameworks.Innovation today is all about constant change – what is the next thing and idea – unlike earlier when you can grow for a long time on a single innovation. It is like vegetables which if grown today, will stale tomorrow. Entrepreneurs should be obsessive about innovation. The roadmap has to be continuously defined on what ideas you are going to be working on to make sure that you sustain your leadership in the market.Social context is more important than ever in the decisions that users make. Facebook enables word-of-mouth on a broad scale. We're taking behaviors that have been around thousands of years and putting control in the hands of the merchant.Almost everything I did to reach these people was FREE. However, it did require a lot of patience, strategy, and creativity. If it is your goal to reach millions of people, you can do it with consistent effort and determination.It was less than a decade ago when you had to hire a public relations firm to reach millions of people. social media marketing network Big companies would buy full-page spreads in magazines, purchase television time, and even run advertisements on billboards all over the highways.Small business owners had no chance unless they started with bigger companies. However, times have changed. Nowadays, almost every social media opportunity is free. You can build a website for less than $10. You can find speeches, interviews, magazines--all for FREE.