If you are selling anything online while not leveraging Pinterest, you are losing out. Pinterest converts very well. According to Venture Beat, Pinterest generates four times more revenue (per click) than Twitter and 27 percent more per click than Facebook.
social media marketing for dummies Moreover, users coming from Pinterest tend to buy more. According to Shopify, Pinterest referrals have the highest average order.Pinterest is one of the ecommerce-friendliest social media networks out there. Its active userbase is 80 percent women and everyone knows women are the best buyers.That being said, if you are into ecommerce, you must think of Pinterest as one of your revenue sources. Here are five actionable tips for you.Smart businesses know that social media is a power to be reckoned with, as they create a direct line of communication between your company and consumers and give anyone with an Internet connection instant access to the latest buzz around your products or services. Not to mention, they can help you to generate revenue, while building your brand presence.Let that marinate for a second. This potential for a triple treat is no task to walk into empty handed or unprepared. Unless you want to turn your social media endeavors into a triple threat, you should develop a strategy, based on as much knowledge as possible about your audience and their behavior.Those who have Google Analytics installed on their website can use Visually’s Google Analytics Report: an app that creates a custom infographic of your website’s activity and performance. This free report tells your website’s story for the week loud and clear. It highlights where your wins came from, giving you that push to make next week even better!
social media marketing definition You can opt to have these reports delivered straight to your inbox every week.This free, easy-to-use Twitter management tool allows you to oversee all aspects of your Twitter account(s) in one interface. TweetDeck gives each user the freedom to customize their display by showing or hiding various columns presenting everything from your home screen to search terms.
Switch to a business account for better analytics
Pinterest offers the most useful analytics I've seen in social media. You can track your boards, popular and trending pins, follower acquisition, etc.My favorite part, though, is domain stats.
social media marketing firm If you have a business account and your domain is verified, you'll see all pins from any Pinterest user as well as how many impressions, clicks, repins and likes each pin received. That's one of the best ways to monitor your business activity, catch the trend and support (by likes and repins) any pin that is able to drive sales to your site.Considering TweetDeck is specifically tailored for Twitter, it may not be the best tool for those looking to simultaneously manage various social networks in one place. Nevertheless, it gives great deal of control over the intricacies of your Twitter profile without the hassle of navigating across profiles.Hootsuite takes it a step further and allows you to manage multiple social streams like Twitter, Facebook, LinkedIn, Google+, Foursquare and many more in one place. Working across multiple networks with a social team can be difficult, and Hootsuite makes it possible for you and your team to delegate between responses to fans and followers, eliminating the stress of coordinating responses and potentially overlooking valued fans. While Hootsuite remains one of the most used social media management tools, though, it lacks a basic function: the ability to have images appear as image previews in the Twitter feed as opposed to collapsed links. Still, Hootsuite is a top contender in the space.Like Hootsuite, Sprout Social is a social media dashboard that monitors and manages multiple social networks.
social media marketing firms It has a clean interface and user-friendly dashboard built around 6 tabs: Home, Messages, Feeds, Publishing, Discovery and Reports. Connecting your Facebook, Google+ (Pages only), LinkedIn, and Twitter accounts, Sprout Social suggests new people to follow or unfollow, and offers many ways to schedule updates in advance. Although Sprout Social still has much to improve on, like offering a wider range of social networks.
Make sure the image alternative text is descriptive
In most cases, no matter how one pins your product images (a bookmark or an on-page button), by default image alt text is what is going to be used as the pin description.By controlling what that Pin description contains,
social media marketing books you can in some way control what message (and thus intent) is accompanying your product image throughout Pinterest (in all pins and re-pins). Deal Pursue is one of the best examples of how to handle a Pinterest description properly: Each pin contains the product details, detailed deal description and why it's an excellent offer.Think about all of those people who use Pinterest to bookmark products and deals to create a holiday shopping list: Having a descriptive alt text like that may dramatically increase your referrals and especially conversions.Images are not just for fun, any more. Unless you get creative and flexible with your visual strategy, you are losing out in social media big times.Create more visually-appealing product pages (to ensure more visitors will want to pin them).Brainstorm more ways to add visual content around your brand. Coffee Makers USA and their coffee-related visual quotes are a great example of brand taking memes and images seriously.Product image hover-over "Pin it" button is the most subtle social media call-to-action you'll see on an ecommerce product page: It's not distracting and will only be visible to those who are interested in your image. That's a very good way to encourage active pinners to bookmark your product to a public Pinterest stream.Create original images and get productive with that (here are some free tools for that).
social media in marketing If your main focus is Twitter and Facebook, then this is the tool for you. Crowdbooster helps streamline your social media activity so you pay attention to what matters. Aside from scheduling posts for both Twitter and Facebook, it allows you to easily keep track of new fans and followers by reminding you of followers you have not yet responded to and listing recently acquired influential followers.
No comments:
Post a Comment