Surprising Things You Should Know About Social Media (Infographic)

Did you know Fridays are funny on Pinterest? Or that brands have one hour to respond to someone on Twitter? Or that Twitter has six distinct communication networks?Social media is evolving so rapidly that it can be tough to keep up. social media marketing agencies The infographic below by digital marketing firm Mainstreethost is another great resource, revealing 10 surprising facts about social media. I consider myself a pretty savvy person when it comes to social, and even I’ll admit a few of these were definitely eye-opening.Ready to engage with customers in your city? In lieu of advertising or using broad hashtags (that reach consumers worldwide), drill down and use hashtags that geotarget users in a specific cmomunity. Search your city’s hashtag then "like," comment and participate in relevant conversations to let consumers know you exist. Make sure to hashtag your own content with your location, too.As an example, if you own Bob's Pizza shop in Los Angeles, make sure to add LA or LosAngeles to your Twitter, Instagram and Facebook posts.As is often the case with social media, there is no such thing as a “one-size-fits-all approach.” If you have a hashtag strategy that hasn’t been mentioned here, post it below! As the saying goes (which is now a hashtag): SharingIsCaring.It has been shown through data, most recently by Forrester Research, that Instagram represents by far, the best platform for marketers to interact with consumers. Brands are beginning to understand that having a presence on the platform is a necessity, but many don’t understand all of the features it has to offer.One part of the service to note is the 15-second video feature. According to a report from BI Intelligence, search and social media marketing in the U.S. 50 million people watch video via their mobile devices. Globally, 15 percent of all time spent watching online videos is done using a smartphone, tablet or other mobile devices. While a common misconception amongst brands is that video marketing is too costly of an endeavor, by utilizing Instagram’s free 15-second video editing feature, businesses now have an invaluable tool to engage their audience with.

People are tired of being sold to on social media

People log onto social media to see what their niece just did, catch up with friends, watch funny videos and let friends know what’s going on in their life. They realize they will get sold to on social media but there comes a point when it’s too much. social media marketing applications A person who has “liked” your Facebook fan page has given you permission to tell them about what your business offers. If it’s your personal page, they’re not looking for a never-ending sales pitch.Even if Company X isn’t going home for the day, they know that their audience is. As soon as they wrap up their commutes, there’s some juicy, targeted content waiting for them.Looking back on the day, it’s easy to see why Company X was so successful. In addition to tending to the needs of their followers, they carried out a strategy, content and publishing plan to the letter.By remaining consistent and hitting all the basics each day, they know that tomorrow will be just like today successful.Any audio usage, whether that is music or speaking – is absolutely incredible and adds an additional sensory component to the campaign, which is a great way to engage the audience and enhance their experience.There is a fine line between simply capturing video and over-editing content on Instagram, an avenue for organic content. Nonetheless, Instagram offers editing so it makes sense to use it.The thumbnail of the video should both aptly capture the video’s driving idea, while also generating interest or buzz among followers.Between “Clarendon” and “Gingham”, Instagram offers unique filters that help brands create stunning videos. However, since you will most likely have multiple shots, it’s wise to use only one filter while marketing using social media shooting to give the video uniformity and not cause distraction.Create truly unique and captivating shots by siting low or standing high, while also panning up or down.Although low light is not necessarily the enemy, don't hold low light shots for too long as they tend to get grainy. Make sure to pair low light shots with brighter shots on either side that can cover them up.

Social media platforms are theirs, not yours

New York Times best selling author Crystal Paine shared the story of a major set back to her business with Michael Hyatt in an article titled “Don’t Build Your Social Media House on a Rented Platform." los angeles social media marketing She had built a huge social media following that she depended on for traffic and new leads. One Facebook algorithm change plummeted her organic reach to between 1 percent and 3 percent.Someone following you on Facebook is Facebook’s potential customer, not yours. Yes, they’re following you but Facebook has their name, email address and controls what they see from you.You can add narration to your video. If developing a “how-to” or instructional video, this can be a great tool to use.If your brand uses Instagram, chances are you are also using Facebook, Twitter and Google+. Once a video is uploaded, make sure to share that content to the other social media platforms to reach a wider audience.The most powerful marketing comes from friends, family, someone you follow or someone you trust. We call these people "influencers.'' You must connect with and utilize these influencers to reach the ideal audiences for your brand. Given the proper guidelines, they can create content for a product or idea that will resonate with your audience and have a lasting impression. They have ability to tell a truly striking story in that mobile environment. It’s essential to collaborate with them and tap into their abilities to work for you.The integration of video into Instagram is another proof point of how fast delivery content in this way is growing at a tremendous rate. The attention spam of consumers is rapidly evolving and developing custom influencer created branded videos for Instagram is the not only the future, social media marketing university review but the most scalable form of marketing for the most innovative brands and digital marketers.Videos have more of a tendency to go viral because watching them is more of an experience than simply looking at a photo. With the combined worldwide popularity of YouTube and Facebook, if something hits the right chord it will take off with lightning speed and reach exponentially more people.