Tuesday 12 January 2016

Factors of Social-Media Marketing Most People Don't Consider

This has long been a question brands have tried to definitely answer. It has been brought to the fore of late by a recent Gallup poll, the report from which states, "A clear majority of social media marketing for small business Americans say social media have no effect at all on their purchasing decisions."That may make it sound like social media marketing has little benefit, but the report's cursory dismissal doesn't take into account several other factors.It’s the perfect place to show off your beautiful new salon and the innovative hair designs created by your stylists.For example, it partnered with Charity Miles. Charities are a great way to give back, but they also offer a great branding partnership opportunity for your business.Partner with others to expand the reach of your content-marketing efforts. Tell your story in a way that gives others a reason to cheer for your success.Make yourself part of a community. Say that you’re “Proud to be part of [city, state, online group, etc.].” Then share your content and mention influencers in those communities. Hopefully, they will re-share your content.Ryan Grepper struggled to fund the Coolest Cooler. It’s now the most-funded Kickstarter ever.Grepper shared everything he tried shortly after his first effort -- everything from promoted tweets to Facebook ads and more. Grepper discussed initially that his personally-constructed press releases showed potential when he reached out to target bloggers.This time around, the Coolest Cooler rose up the press coverage ranks all the way to The Today Show during its record-setting run on Kickstarter.Get more shares for your content by starting small.social media marketing job description Find a niche blog. Then reach out to a larger blog and say, “We were featured on this blog ...” Then do it again, going bigger each time.It was created by designers who had already released some products. This gave them insight into how to build buzz for the campaign so they could easily reach their goal.On the Noke Facebook page, the team shared regular updates that built anticipation.
social media marketing jobs

Search engine optimization

These days, marketers are increasingly aware of search engine optimization, the order that indexed sites are ranked by search engines. To companies and brands with any sort of online presence, SEO is very important. marketing and social media (The importance can be understood if search engine ranking is thought of as equivalent to being listed in a more prominent location in the Yellow Pages.) Even if social media marketing does not drive sales directly, the additional traffic and links that a site receives can give it a higher ranking on Google and Bing, which can, in turn, lead to higher sales.Yet another image-sharing site with great potential for savvy salon and spa owners. In addition to posting photos, you can use Flickr to upload videos up to three minutes long. It’s also said to have exceptional search engine optimization capabilities, meaning it’s easier for search engines to find your Flickr stash. You can use the site to show off your building, your products, and your staff, both in pictures and video.They would share a photo showing sneak peeks at the upcoming product.By the launch date, Facebook followers were in a near frenzy trying to figure out what the product was going to be.Start building your social audience now. Create content and share it using popular industry hashtags. Create guest content on popular industry blogs. Participate in industry podcasts.Build your audience now and when you launch a new piece of big content or a big product in the future you can build anticipation because your audience is already built and waiting.The memobottle is a sleek container that fits in your computer carrier.social media marketing salary The photos on the official memobottle website are fantastic. It makes such a huge difference when you use professional photography.Hire a professional photographer to take top-notch photos for all your content. To go to the next level, hire professional videographers.Start with freelancers on Fiverr. Find good people and pay them well to keep them around as you do more content marketing.

Specific marketing goals

Just as it is important to take a nuanced look at the context of the 35 percent figure, it is also important for brands to look closely at the intended results of their social media marketing. social media marketing statistics When many people (likely including those polled) think of marketing, they think primarily of things like consumer packaged goods, such as chips and soda, which are products that are not generally purchased online. This is significant, because the "next step" required to go from interacting with a packaged-goods brand online to purchasing their product in a brick-and-mortar store is significant. Other brands have marketing goals more likely to be met by social media, namely having customers purchase something online (where the marketplace is just a click away), or recruitment to join an online networking or community site. Those brands may find social media marketing more effective.This is just a microcosm look at the social media tools that are useful for salon and spa owners. If you’re hungry for more, just Google “best social media sites” and you’ll have plenty of reviews and lists to choose from. And by the way, while it’s not necessary to sign up with all of these services at the same time, they all should be on your radar.Every Kickstarter campaign needs great content -- videos, descriptions and more.But you also need great promotion. Each of the campaigns above had great content and great promotion to build their successes.If you have a favorite Kickstarter campaign please share in the comments section.Ninety three percent of businesses using inbound marketing increase their lead generation, a 2013 study by Hubspot found. top social media marketing companies With numbers like these, any and all advice for ramping up your inbound-marketing efforts is valuable, particularly if it comes from those who know the business.To get your lead machine running at top speed, we turn to nine time-tested tips and insights from Brian Halligan of Hubspot, Joe Pulizzi of the Content Marketing Institute and Brian Clark of Copyblogger.

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