If you want a cutting-edge approach to product marketing in 2011, you have a lot of choices. You can utilize a mobile location-based service or check-in app. You can craft a Groupon-style daily deal.
social media marketing degree Or you can sign on to Facebook, Twitter and foursquare and fish for fans, friends and return customers.Why not do all three? You can do that piecemeal, of course, but the WeReward marketing platform intersects with all the new models.WeReward, the 17-month-old offering of online and mobile marketing company Izea, allows consumers to earn points that are equal to cash for completing tasks like checking in at a store, taking a photo of a product and, ideally, actually buying the product featured through a WeReward sponsorship.Consumers can then share these actions with their social media networks by posting a photo of themselves with a product they have just purchased. (Advertisers get to approve the photos first--so keep it clean, people.)To earn rewards, smartphone users download the WeReward app and become "oinkers." Every time they oink, i.e., register a product-related action through social media, it's recorded--and sometimes broadcast at WeReward.com. For example, the site noted on June 22 that "reygaring just checked in to a Taco Bell in Walnut Creek, Calif." A short time later, "Trevor Schultz just earned 114 points at Vegas.com in Las Vegas." (Let's hope Trevor wasn't playing hooky that day.)In marketing, advertisers benefit from cost per sale," says Ted Murphy, CEO and founder of Izea. "Bringing engagement down to a cost per action helps advertisers realize how people are engaging with their products and who their customers are.
social media marketing los angeles We're providing them with that information.Advertisers who sign up with WeReward can get that information sliced a number of ways. The platform offers general demographics--more than 72 percent of users are between the ages of 25 and 49--as well as specific user information, such as when "reygaring" last devoured a taco.
'Mobilize' familiar social interactions
Mobile devices have installed capabilities such as cameras, GPS, speakers and even gyroscopes that you use to interact with customers. Try these ideas for fun and engaging mobile-social marketing.
social media marketing strategy template Post a quick-response (QR) code to your social-network news feed or photo album containing a link to a mobile coupon or a video that educates your customers or demonstrates your value. You can create free QR codes on sites such as qrstuff.com and XZing and then download them as images for posting to social feeds and photo albums.Use your social newsfeed to post offers that can be redeemed through or with a mobile device. Since people bring their mobile devices most everywhere, your news feed can be shown to a salesperson or customer representative for a discount or other special offer.When you interact with customers, ask them to use their mobile devices to interact with your business. For example, ask people to take pictures of your products so they can share them with other decision-makers or ask your happy customers to write a quick review on a social shopping site or business directory listing.Crosslink your Facebook page, Twitter page, blogs and other social sites to a mobile website. Make sure you also add share and follow links to your mobile website so people who visit on the mobile web can touch the link and start accessing your social updates instantly.For business owners, social media tools such as Twitter, Facebook and company blogs should be more than sharing marketing messages and industry news. They should be using these outlets to engage customers and drive business, social media marketing consultant Jason Falls stressed here at a panel discussion during Entrepreneur's Winning Strategies conference yesterday.
social media marketing resume One way is to use social media to tell the "story" of the business -- how it came to be and what it aims to accomplish. "There's no such thing as boring people and boring businesses," said Spencer Antle, founder of Miami-based clothing supplier Island Company. "Just get on there and tell your story.
Active social networkers spend more money
Active adult social networkers when measured side-by-side with the average Internet user -- are 75 percent more likely to be big spenders on music and 47 percent more likely to spend bundles on clothing, shoes and accessories.
social media marketing campaigns There’s a lot more here, and you can request your own copy of the report yourself on Nielsen’s Reports and Downloads site. If for no other reason, you can get a handle on how different consumer segments use and share content online.It's also important to interact with customers in a way that enhances your brand and its "social personality," Falls said. He cited an example of an exchange over Twitter between popular sandwich shop Quiznos and a woman who tweeted: “To eat the Quiznos sub or not to eat it…that is the question." In response, Quiznos tweeted back simply: "Eat me."Quiznos' naughty response was more than just humorous, it "empowered the customer to have his or her own story about the brand," said Erika Napoletano, a digital strategist and Entrepreneur columnist. "Your stories are important, but [your customers'] stories are arguably even more important.Another goal should be to create a social personality, or voice, that stands out from the competition, Antle said. "People want to get away, to have different types of social interactions," he said. "Why should they go to one business over another? They prefer the story that's most compelling.Making those social connections can require a lot of trial and error, Falls said. But the most important thing for business owners is to at least try.If you're doing something wrong [on social media], your followers will let you know," Falls said. "After two, three, four months,
social media marketing service if all you hear are crickets chirping from your followers, take a couple steps back, refocus and start again.While catching up with a friend in the U.K. a year and a half ago, I discovered the peer-to-peer digital music service Spotify. At the time, the much-hyped London-based outfit had around 7 million users in Europe, with a library of over 10 million songs.
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